About AlfaSage


AlfaSage developed 20Hz to help musicians curate their music, videos, blogs, images and biography in a single website they are in complete control of.

From here, they can use nGage to promote their portfolio of work by posting messages to all their social media sites in a single step, use notifications to keep their fans up to date about new work and upcoming events, and exchange direct messages with fans to increase the bond between artist and fan.

With the world in lock-down, live streaming is a lifeline for musicians' careers and a moment of escapism for fans.

We are currently trialling a platform that allows on-line festivals to be created, with virtual stages on which musicians can perform. Each stage will host a specific genre of music. This will enable musicians to stream live performances, to connect remotely to their fan-base and allow global audiences to enjoy the live experience.

When life returns to some degree of normality, we will start providing information about artists performing at venues, in addition to the live streaming.


20Hz

20Hz ~ Creating Connections

20Hz is a unique space for you to manage your portfolio of work and build a network of connections with your fans.

From here, you can create connections. Whether it’s a band looking for gigs or a record deal, a label in search of new talent, a club or live venue looking for new artists to present, or music fans looking for new sounds, 20Hz is your one-stop solution.

nGage

nGage ~ Engage with Fans & Visitors

nGage gathers data in real-time from visitors about how they interact with the content you publish on your website.

This data is analysed in multiple dimensions, using machine learning and artificial intelligence techniques, to allow the artist to interact with visitors who are interested in their work. nGage works behind the scenes and lets the artist know what visitors are interested in, with the aim of up-selling products, services and events to an audience with a genuine interest.


20Hz ~ Creating Connections



We are Artists, Musicians and Producers


We are Labels AND Collectives


We are Promoters and Venue Managers


We are Music Fans


WE NEED EACH OTHER!


20Hz ~ Unity in the Music Community

20Hz is a unique space for you to create connections. Whether it’s a band looking for gigs or a record deal, a label in search of new talent, a club or live venue looking for new artists to present, or music fans looking for new sounds, 20Hz is your one-stop solution.

Built for musicians, 20Hz provides the tools to upload and manage your catalogue with the minimum of fuss.

You can build your fan base and interact directly with them. Consign generic usage reports to the bin, and understand exactly how visitors and fans are viewing your content.

20Hz for Virtual Festivals

Festival image

We believe that in the "new normal", "virtual" festivals will run in parallel with "physical" festivals, to augment the experience and allow an extended audience to be reached - people who physically or logistically can't attend the festival.

In 20Hz, festivals are either curated by a manager who invites musicians, or we have open stages where musicians can book slots in which to perform.

Curating festivals on-line allows the promoters of "physical" festivals to assemble the musicians into an on-line performance that can be targeted at fans before, during and after the "physical" festival. On a cold, wet winter weekend, get these fans to re-live the feeling of an all-day blast from their favourite bands.

20Hz for Live Streaming

Live streaming image

With the world in lock-down, live streaming is a lifeline for musicians' careers and a moment of escapism for fans.

20Hz are currently trialling a platform that allows on-line festivals to be created, with virtual stages on which musicians can perform. Each stage can be set-up to host a specific genre of music, to host artists in a geographic location, or anything else the Event Manager wants. Stages can also be for a restricted audience - by invitation only.

This enables musicians to stream live performances, to connect with their fan-base and allow global audiences to enjoy the live experience. Musicians can engage with fans in the build up to a performance, during the performance, and follow up afterwards by direct messaging. Fans can chat with each other, and view each musicians' portfolio of work.

20Hz for Artist Websites

Artist image

Create your own unique personal zone, a homepage for you to play your music, share photos and videos, provide blogs and news updates and sell your merchandise.

20Hz is your central hub, drawing together content from your existing social media – YouTube, Twitter, Facebook, Instagram and many others.

Use 20Hz to communicate with your fans, promote your portfolio of work, and upcoming events. Post messages to all your social media sites at the press of a button.

Think of 20Hz as your shop window.

20Hz for Events

Events image

If you promote events, or just want to create a one-off event, 20Hz will help you find the right performers and the right venue with just a few clicks.

You can advertise your event from your event's home page, showing the line-up and details of the venue.

Fans can easily find your event, check out the artists who are performing and get that all important information about your chosen venue. They can buy tickets and merchandising, all from 20Hz. They can even give you invaluable feedback during and after your event.

20Hz for Venues

Venues image

If you own or manage a club or a live music venue, 20Hz will help you to locate the right performers for your customers. It will also enable bands, labels and promoters to find you.

Your 20Hz homepage provides an at-a-glance view of your location, important features such as your sound and stage facilities and customer amenities.

From booking bands to selling online tickets, 20Hz makes the process smooth and simple.

20Hz for Labels

Labels image

Not only a super convenient central space for you and your artists, 20Hz can also provide A&R resources with access to thousands of new and unsigned musicians: the 20Hz search features enable you to seek out performers that will fit in with your label profile.

Like-minded 20Hz artists can also organise themselves into “collectives” providing flexibility to act as individuals or as part of an organised group.

20Hz for Fans

Fans image

Connect directly with your favourite artists and bands on 20Hz. Be the first to hear new recordings and releases or check out exclusive content from their 20Hz website.

Explore 20Hz and discover thousands of cool new artists and sounds: from trance and dance to indy, metal, jazz and opera, 20Hz has it covered.



Currently on 20Hz

In the world before COVID-19, we had steadily built up our database of artists, venues and events. The venue based events have all been removed now, and we are concentrating on building up our portfolio of live streaming events.

When venues start hosting events again, we will begin to build up the portfolio of events.


As of we have...

Artists individuals, groups, choirs and orchestras.
Worldwide Events for individual artists, bands and orchestras.
Worldwide Venues big and small, where your favourite artists play.

The benefits of 20Hz

These are just a few of the benefits that you, as a musician or fan, can realise by joining the 20Hz community.

FeatureBenefits
Easy to get started With a simple registration process and an option to enable musicians to automatically load their existing YouTube channel and all videos. This makes all of the musician’s content held on YouTube available from their own dedicated 20Hz site with minimum effort on their part.
Each musician has their own site This acts as a walled garden within which fans are immersed within the musician's music and other content.
The walled garden approach This acts as a soft barrier that keeps fans within the reach of the musician, from where they can make money through advertising and sponsorship, as well as up-selling additional products and services. They can also promote their own content and charge for premium content as well.
Detailed statistics Statistics are provided to all musicians in graphical format, so that they can see who is playing which content within the site, and also how individual items of content are viewed. This will allow informed decisions to be made about where advertisements and product placements should be positioned within the site, and also when and how advertisements are injected into the content as it is streamed.
Fine-grained usage information The statistics can also be used to provide fine-grained usage information to back up licence royalty payments that may be due to other artists.
Content from different sources Content can be streamed from YouTube or other music streaming sites, or content can be stored and streamed from 20Hz.
Fans can sponsor the musician Sponsorships can be used to pay for basic hosting services when content is directly hosted on 20Hz, as well as promotion campaigns across other musician sites within 20Hz.
Musicians have control over the styling of their 20Hz site Starting with layout templates and colour schemes. In the future we, or our partners, will offer a service to customise sites.
Musicians can personalise their site Musicians can easily change their home and biography pages, as well as running their own blogs. Pages are provided to allow them to add events they are appearing in, and also add merchandise with links to 3rd party stores.
Musicians can pool themselves into Studios with other musicians This allows them to share sponsorships, pool resources and increase revenue from advertising and product placements.
Search options Visitors to 20Hz can search to find content within a musician’s site, or on the sites of other musicians within 20Hz.
Access anywhere The 20Hz site is available on desktop browsers and mobile phone browsers. There is also a companion app that runs on Android and iOS tablets and smartphones.

nGage ~ Engage with Visitors to your Website



Understand Your Audience


Produce Compelling Content


Maximise Return On Investment


nGage

nGage works with any website, not just 20Hz.

AlfaSage use nGage to gather data in real-time from visitors to 20Hz, about how they interact with the content you publish on each artist's website.

The data captured includes usage patterns during user interactions with content, along with location and temporal information to add context to user interactions.

This data is analysed in multiple dimensions, using machine learning and artificial intelligence techniques, to allow the artists to interact with visitors who are interested in their work.

nGage works behind the scenes and lets the artists know what visitors are interested in, with the aim of allowing them to use 20Hz to up-sell products, services and events to an audience with a genuine interest in their work.

Where can nGage be used?

AlfaSage provide nGage as a software library that can be integrated within any website or app that runs on a PC, tablet or smartphone. The library communicates with the nGage Engine, which is a service that runs on our servers.

AlfaSage use nGage within 20Hz for musicians, but we use it in exactly the same way that anyone else would use nGage within their own system.

Where does the ad money go?

Monetizing content based services with in a website is increasingly difficult. However, budgets for advertising and marketing to online services are huge in comparison.

The platforms run by Facebook, Amazon, Apple, Netflix and Google (FAANGs) take a large chunk of the online advertising and marketing budgets, however, the revenue passed on to people running websites within these platforms is small...unless you have +1m subscribers or followers!

Making offers

Offers are extended recommendations that are related to the visitor’s consumption of products and services on a website.

On many websites, recommendations are made for content that is only available within the website. They are usually triggered when content is watched, and often recommend similar content within the website or present discount options and multi-buys packages of content.

With nGage, the scope of an offer goes beyond a recommendation for streaming content, and could be:

  • content sensitive - based on the current content, such as discounts or advertising
  • context sensitive - linked to the content currently being consumed
  • location sensitive - offers for merchandise when at a venue or passing a shop
  • time sensitive - 1/2 price between 8pm and 9pm, or
  • any combination of the above - 10% off drinks during the interval when at a specific venue




How does nGage work?

The website or app captures the interactions of visitors as they navigate the website. For example, clicking around the user interface or interactions with content (e.g. play, pause, skip, etc. for a video).

These interactions are passed to the nGage library on the client device, where they are filtered and pre-processed on the client before being sent to the nGage server. The nGage server uses the current data to maintain a "context" for the user session in real-time, and merges this with historic data to add previous behaviour and usage patterns to the context.

nGage uses a blend of machine learning and artificial intelligence techniques to generate a series of targeted offers based on the context. These offers are sent to the client to actively engage with the user during the session.


Moving away from YouTube and Facebook

Publishers are starting to build their own content delivery network so it can be “self branded”, and not tied to the companion branding of YouTube, Facebook and other 3rd party platforms.

It’s not easy to make “serious” money from YouTube or Facebook and channel creators with millions of users struggle to make a few hundred dollars a month. YouTube and Facebook are convenient for low-cost starts, but not for long-term monetization.

YouTube and Facebook also censor content based on many criteria, not just the obvious. This means that publishers are no longer in control of their content as content may be deemed “controversial” and censored by a 3rd party’s standards, not theirs.

Benefits to the customer

In real-time, nGage enables customers to accurately target the marketing of their content and related services to visitors.

Getting feedback from visitors, and understanding the viewing behaviour of visitors, enables you to react quickly and accurately to the actions and behaviour of your visitors.


Generating revenue using nGage

There are 5 ways that revenue can be generated using nGage.

  1. The easiest way to generate revenue is through offering content that users are prepared to pay a subscription for. This involved no 3rd parties, and off of the revenue generate is retained by you. Subscriptions can be based on content type, location, time and/or context. You could introduce time restricted plans, time based discounts and loyalty rewards.
  2. In-app advertising is the starting point for many websites, with the positioning of banner advertising on pages within the website. For websites that present streaming content, ads can be placed when a stream starts playing (pre-roll), during playout at fixed intervals or at natural breaks (interstitial), or when the stream stops playing either at the end or when the viewer presses stop (post-roll).
  3. Through affiliation with other companies, either when clicking through from an ad to their website, or by pushing their content and ads to your users.
  4. Selling the anonymized data of your users. This could also include behavioural data, depending on it’s detail, quality, consistency and integrity.
  5. Location based advertising links the users proximity to discounts and rewards, as well as location based advertising and merchandising.

Our Team

Our team has a diverse set of skills and backgrounds - bringing a rich mixture to the AlfaSage pot.

Basil Fisk

Founder, CEO
Extensive Startup Experience
Streaming Media Expert

Debbie Olaifa

Artist Manager
Music Artist Manager and Musician
Events Organiser

Jamie Jamieson

Founder, CTO
Data-Driven Software Architect
Cloud Technology Expert

Dirk Wiedmann

Board Member
ex Chief Investment Officer at Rothschild
Successful Entrepreneur and Business Advisor

Contact Us

At AlfaSage, we would love to hear from you. Whether you are an investor, an artist or a fan, your contribution is important to us.

Address

St. John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom

Working Hours

Monday - Friday
8:00 to 18:00

Call Us

+44 330 120 0878

Email Us

info@alfasage.com